STEP 2

Sunday April 28 2013

I wanted to use the quote “the journey of 1000 miles begins with a single step” then I realized that I had used that as my first blog post. So I guess this is the second step, but I do feel as though I am entering a brand new world with the opening of the Private Stock store. After 18 months of renovation, natural disasters, and NYC landmark politics – the world’s first Private Stock Flagship is open to the public in good ole SoHo NYC. This honestly is one of my biggest achievements and proudest moments in my life thus far. I feel like this store is the most elaborate and most detailed garment I have ever designed. I’ve never been a retailer nor do I claim to be a great one – but like everything else in my life I directed myself through feeling and the desire to do something different. 76 Wooster is definitely a labor of love and it’s basically my heart and soul transformed into a retail store. There are hidden gems and surprises planted throughout the space and I welcome everyone to come by and preview this exciting new piece of the Private Stock world. Please don’t be shy or intimidated by the look – just like Private Stock clothing I wanted the look of the store to really draw emotions. But as you begin to explore the space I hope you find the soft and fun details that Private Stock continually thrives to create and share with the world. Here are some photos of the space- please enjoy!