Private Stock, by Jon Koon, is a lifestyle brand inspired by a global perspective on progressive fashion, style, and art. Fueled by creativity and the passion to pursue excellence, the brand is an electric culture that defines individuals who live to aspire.
Private Stock aims to push the imagination beyond all borders, engulfing in pure energy and free space, finding allure in the essence of simplicity. This creative enlightenment is the root of its ideological evolution and the conceptualization of its collection.
Private Stock products exude understated styling, distinctive aesthetics, and exacting craftsmanship. Cultivating the perfect harmony of rare fabrics, fine hardware, and precise details, each Private Stock piece represents true distinction and exclusivity.
Private Stock is the luxury of simplicity.