THE EMPEROR HAS NEW CLOTHES

Monday March 25 2013

The year is 2528 and the world loses all political stability and society is engulfed in chaos, warfare and nomadic tyrants. Before we enter the “second” modern world we will all undergo a new revolution of people and political structure. AS WE UNDERGO THIS TRANSFORMATION NEW LEADERS WILL EVOLVE, JON KOON’S NEW PRIVATE STOCK COLLECTION IS A ROMANTICIZED IDEA OF WHAT TOMORROW’S EMPEROR, PRINCE OR TYRANT MAY BE WEARING Titled “The Emperor Has New Clothes,” the Private Stock S/S 2013 Collection is a prophecy towards the future of chic and luxurious active wear made for tomorrow’s emperor. In terms of styling, the inspiration was to be active and utilitarian without meshing the concepts of active athletics, utility work wear or utility military-styling. Instead, active and utilitarian are infused with the concept of royalty and dynasty to showcase tomorrow’s royal and luxurious drab. The fabrication of this collection was to develop luxurious fabrics that provided active characteristics. The silhouettes are honed to showcase utility while remaining progressively sharp looking and modern. Examples of this are the usage of silk, tencel, and linen for shirting, waterproof cotton-cupra coats, silk georgette jackets, primofine Australian cotton hand-knit sweaters, Japanese 8 oz cotton linen hand dyed denim, down to leather/nylon hand-polished slip-on lace-less wingtip sneakers. >>S/S 2013 COLLECTION LOOKBOOK

THE EMPEROR HAS NEW CLOTHES